MG2 Partners helps FMCG, Health and Retail companies connect shopper insight, category strategy, data analytics and retail execution into measurable commercial growth, backed by 30 years of senior P&G experience and a trusted network of specialists.
The world spins fast. Shopper requests rise. Competitive pressures mount. Technology offers better solutions — and demands new competences. Putting the shopper at the center, nurturing true industry–retail partnership and bringing data-driven, tech expertise is where MG2 Partners creates value.
From data to storytelling that moves a category.
Enhanced collaboration with top retailers.
Accelerated sales growth on the ground.
Trusted advisor with key retail decision-makers.
I spent 30 years at Procter & Gamble — from Key Account to Italy Sales & Marketing Senior Director, through Southern Europe Innovation & Insights Senior Director.
Along the way I managed teams of up to 40 people, ran budgets of €40M+, built category strategies with Italy’s largest retailers and generated over €300M in incremental turnover. I launched the Milan Innovation Center, with 500+ top management customer meetings hosted.
Today I bring that experience directly to companies — as Founder of MG2 Partners and Strategic Advisor at NIQ Italy in Category Management — combined with a trusted network of senior specialists to tackle the full commercial challenge.
That's where MG2 connects the dots. A pragmatic advisory approach linking insight, strategy, execution and measurable impact.
Understand the real business challenge — category dynamics, shopper behaviour, customer agenda and commercial constraints.
Link insight, data and commercial priorities into one clear direction. Bridge the gaps between teams and functions.
Translate direction into concrete plans, customer conversations and execution priorities.
Build routines, tools and capabilities that make commercial impact repeatable and sustainable.
Deep enough to tackle complex challenges. Direct enough to move fast. Backed by a trusted network of senior specialists.
For advisory projects, category strategy, commercial workshops or senior support on growth and execution — let's start with a direct conversation.
No pitch decks. No long proposals. Just an honest discussion about your challenge and whether there is a fit.
